The Center for the Digital Future at the USC Annenberg School for Communication & Journalism has done an annual survey of users of digital communications since 2001.
This year's study asked Americans whether they would be willing to pay to use Twitter.
The result is astonishing, so much so that the methodology is being questioned:
zero percent of Internet users said that they would be willing to pay to use Twitter. Surveys almost never return zero percents. I've never seen one in my entire career except in tiny sample pretests. Respondents tend to shy away from extremes, which introduces measurement error and makes choosing the most extreme response much less likely. (That is why a middle position is usually eliminated in response categories; doing so forces some choice.) Also, enough respondents usually misunderstand the question that all available response categories are populated. I think that if you asked the American population whether they are supporters of the American war on British scientific facilities in Antarctica, a noticeable fraction would say yes. It is not so much that respondents are uninformed or dumb; very often they do not wish to be embarrassed by saying "I don't know."
This peculiar result is embedded in a more expected result: although 49% of Internet users report having used "free micro-blogs such as Twitter," most respondents do not want to have to pay for access to content on Internet sites. They also don't like advertising on Internet sites, and only about about half ever click on an advertising link. But 55% of users would rather see advertising than pay a single solitary penny for content.
So, with these qualifications, I guess that my sense that Twitter is a worthless and even harmful form of social communication is not validated by the results of the survey. Further confirming that guess, I note that I have yet to pay a single penny for access to PJ, but I value it very highly.
Perhaps if Shalice and Palin were not on Twitter, I would have a better opinion of it.